Privacy Policy

Our Commitment

The following describes the Privacy Policy of Beall's Furniture, Inc. (referred to as “Beall’s Furniture,” “we,” “us,” and “our”) for this website. We understand how important it is to keep your personal information confidential. We value the information you provide to us and want you to be confident that we are committed to protecting your privacy. Our commitment to protecting your privacy is outlined in the policies below.

This Privacy Policy was created to inform you of what information we collect when you visit our website, beallsfurniture.com. This policy addresses the nature, purpose, use, and sharing of any information collected via our website. The information you provide on our website will be used only for its intended purpose. Submitting personally identifiable information (defined below) is strictly voluntary. By using this website, you acknowledge to us and our affiliates your agreement on the Terms of Use of this website. If you do not want to give us your permission to use your information, do not provide it. However, not providing certain information may result in our inability to provide you with the information or services you desire.

Information Collected

The two types of information we collect are personally identifiable information and non-personally identifiable information.

Non-personally identifiable information is anonymous information that cannot be used to identify you. We use this information to track navigation through a website, which pages are viewed most often, what other websites are visited, and similar data.

Personally identifiable information is sensitive information that can be used to identify you. Personally identifiable information includes, among other information, your name, e-mail address, physical mailing address, and telephone number. Some of the features on our website require that you provide us information about yourself. This information is collected only when you provide it to us by filling out a form on our website. You can review and update any personal information you have provided to us. When you provide us your personal information, you consent to the information practices described in this policy.

Specifically, what information do we collect?

We collect information from you when you register on the site, place an order, enter a contest or sweepstakes, respond to a survey or communication such as e-mail, or participate in another site feature.
When ordering or registering, we may ask you for your name, e-mail address, mailing address, phone number, credit card information or other information. You may, however, visit our site anonymously.
We also collect information about gift recipients so that we can fulfill the gift purchase. The information we collect about gift recipients is not used for marketing purposes.
Like many websites, we use "cookies" to enhance your experience and gather information about visitors and visits to our websites. Please refer to the "Information Collected for Tracking Purposes (Cookies)" section below for information about cookies and how we use them.

We will never request your password, user name, or other personally identifiable information through e-mail. This practice, called “phishing,” is oftentimes a scam designed to steal your personal information. If you receive an e-mail message that looks like it is from us asking you for your personal information, do not respond.

Use of Information You Provide

If you choose to provide us with personal information, we will use that information to enhance your experience in the following ways:

To personalize your site experience and to allow us to deliver the type of content and product offerings in which you are most interested.
To allow us to better service you in responding to your customer service requests.
To quickly process your transactions.
To administer a contest, promotion, survey or other site feature.
If you have opted-in to receive our e-mail newsletter, we may send you periodic e-mails. If you would no longer like to receive promotional e-mail from us, please refer to the "How can you opt-out, remove or modify information you have provided to us?" section below. If you have not opted-in to receive e-mail newsletters, you will not receive these e-mails. Visitors who register or participate in other site features such as marketing programs and 'members-only' content will be given a choice whether they would like to be on our e-mail list and receive e-mail communications from us.
Communicate great values and featured items to you.
Comply with valid legal procedures, requirements, regulations, and statutes.

Interaction with Children

We do not knowingly collect personally identifiable information from children under the age of 13 on our website. You must be 18 years of age to use our website. Please see our Terms of Use.

Automatically Collected Information

We save information based on your interaction with our website. This allows us to process your inquiries more efficiently, and ultimately, give you better customer service. This information includes, but is not limited to, your Internet Protocol address (the address automatically assigned to your computer every time you establish a connection to the Internet), the name of any referring websites, as well as your navigation and activity on our website. By tracking this type of information, we can modify our content and product displays to enhance your experience on our website.

This information is only used to help us make our website more useful to you. Except for authorized law enforcement investigations, no attempts are made to identify individual users or their usage habits. Raw data logs are retained temporarily as required for security and site management purposes only.

Information Collected for Tracking Purposes (Cookies)

Like many websites, we use “cookies” to obtain information when your web browser accesses our website. “Cookies” are small amounts of data that are stored on your computer and find their way to your browser via a web server. They flag information about your activity on our website. This information helps us to improve our website and to make it friendlier and easier to use. We are then able to “recognize” you and personalize your experience with our website. You may “turn off” cookies by following steps outlined in the “Help” portion of the toolbar on most browsers; however, cookies allow you to take advantage of some of our website’s best features, so we recommend that you leave them turned on.

We may use third party service providers to serve advertisements and e-mail messages on our behalf. This form of marketing is called “retargeting;” and it enhances the web surfing experience. These companies may use technologies to measure the effectiveness of advertisements and use information about your visits to our website and other websites you visit so that we can provide a better experience for you. These third party service providers may collect anonymous information about your visits to our website and your interaction with our website. This anonymous information is collected through the use of a pixel tag. No personally identifiable information is collected or used in this process. Our third party service providers do not learn the name, telephone number, postal address, e-mail address, or any other personal information about you.

Sharing Information

We may share aggregated general information collected by our website with our agents, representatives, service providers, and Ashley Furniture Industries, Inc. and its subsidiaries. Aggregated data does not contain any personally identifiable information that could be used to contact or identify you.

We only share personally identifiable information to other companies or individuals if one or more of the following limited circumstances apply:

We have your consent.
When required by law or where we have a good-faith belief that such action is necessary to comply with a current judicial proceeding, a criminal investigation, a court order, or legal process served on our company in direct relation to you. We may also share your personally identifiable information if we believe it is necessary in order to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, violations of the terms of use of our website and services, or as otherwise required by law.
If you have established an account with us, we may share the information submitted under your account among all of the services and websites we own in order to provide you with a seamless experience and to improve the quality of our services. We will not disclose your account information to other people or non-affiliated companies, except in limited circumstances described in this privacy policy or with your consent.
In the event that another company acquires all or substantially all of the assets related to our business, we reserve the right to include any or all stored personally identifiable information among the assets transferred to the acquiring company.

We currently DO NOT share your personally identifiable information with any other companies or organizations that would target you with offers or promotions that are not directly related to this website.

Security

We take appropriate security measures to protect against unauthorized access to or unauthorized alteration, disclosure, or destruction of the data you provide to us. Our servers are protected by firewalls and are physically located in secure data facilities to further increase security. While no computer is 100% safe from outside attacks, we believe that the steps we have taken to protect your personally identifiable information dramatically reduce the likelihood of security problems to a level appropriate for the type of data involved.

Opt-Out of Services

At any time you may opt-out of our services. You are free to delete all cookies on your browser, or have your browser notify you when a cookie is set – simply check your browser settings. By deleting your cookies you will disable our ability, or that of our third party partners, to deliver advertisements that are targeted to your interests. You will have to clear your cookies each time you visit our Web site to ensure that you are not receiving retargeted advertisements.

You may also receive e-mail messages from us if you provide us with your e-mail address. You may choose to stop receiving e-mail messages by “opting-out” of our list. If you no longer wish to receive these communications, let us know by following the directions on an e-mail message you receive from us.

Privacy Policy Changes

As we continue to improve the services, products, and features we provide, this privacy policy is subject to change. This privacy policy is subject to change without notice. We may change our policy at any time by posting a new version of it on our website. Therefore you should review this privacy policy each time you visit our website.

California Privacy Rights

Pursuant to Section 1798.83 of California Civil Code, a California resident with whom we have established a business relationship has the right to request from us certain information with respect to the types of personally identifiable information we have shared with third parties for direct marketing purposes by such third parties, and the identities of the third parties with whom we have shared information during the immediately preceding calendar year. All requests for such information must be in writing and sent to: Beall’s Furniture, Inc., P.O. Box 1964, Hemphill, Texas 75948.

Concerns About Privacy

If you have any questions or comments about this privacy policy, please contact us by mail at: